Abstract
Retail business is currently showing a rapid growth. Rapid retail development has a significantimpact on sales turnover which also increased significantly, in which one source of increase in salesturnover comes from unplanned purchases or better known as impulse buying. Impulse buying canoccur due to stimulus in the department stores, which is an external stimuli. This research focuses on the influence of external stimuli such as price, promotion and customer service to impulse buying customer at Block M Square. Purposive sampling is used for sampling techniques thattakes150 respondents and multiple linear regression analysis as data analysis techniques. Fromthe results of the research analysis found that the variables such as price, promotion and customerservice have simultaneously significant effect on customer decisions in impulsive purchase. Fromthe three independent variables: Price (X1), Promotion (X2) and Customer Service (X3), it can beconcluded that the independent variable consumer service (X3) has positive effect of 0.484 to thedependent variable impulse buying (Y), the independent variable promotion (X2) has a positiveinfluence of 0.331 to the dependent variable impulse buying (Y), the independent variable price(X1) has negative influence of 0.196 to the dependent variable impulse buying (Y). The variablethat has the greatest influence on impulse buying variable is positive customer service variable(X3). Related to the results of these studies, retailers should be able to improve the ability ofshopkeepers by providing them with more detailed knowledge relevant to the offered product.
Highlights
During globalization era, technology strongly correlates with internet
Based on the questionnaires data, the results of respondent classification showed that most visited site is tokopedia with 40%, and based on female that is more dominant than male with 60.8%, age of respondent who are mostly within 16-25 years old with 56.7%, the last percentage of education that is dominated by senior high school graduates by 44.2%, student/ college student dominates the occupation criteria with 40.8%, and the last is criteria with the largest income, within the range of IDR 1000000 – IDR 2000000 with 44.2%
This study proves the first hypothesis that “e-service quality has significant effect on e-satisfaction.”
Summary
The development of technology from year to year seems to influence the growth of internet, including in Indonesia. The technology could be utilized by many parties in the society without any limitation and disruption (id.wikipedia.org, 2015). The rapid development of information technology and internet has positive influence for Indonesian society. Some of these positives influences include easy accessibility of information, communication, support for many forms of occupation, and soon (id.wikipedia.org, 2015). Internet is an eletectronic media that supports the growth of e-commerce. E-commerce is a facility with direct connection with trade of goods, services, and other related businesses, through electronic media. The number of internet users in Indonesia keeps increasing each year
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