Analysis of Factors for Korea’s Export Companies to Respond to Trade Remedies: Mediation Effect of Fairness Perception

Abstract

This study analyzes the factors that enable Korea’s export companies, governments, and associations to effectively respond to the trade remedies represented by unilateral trade negotiation strategies. For this purpose, a research model was established through a deductive theoretical extension of organizational behavior theory, which can be applied directly by enterprises and related organizations. According to the results, factors that are both internal and external to a firm have a positive influence in reinforcing its capacity to respond to trade remedies. As a result, it was concluded that the reinforcement of response capacity leads to the qualitative and quantitative development of companies. This direct causal path confirmed the validity of the hypothesis that a manager’s fairness perception in trade remedies would represent leadership in organizational behavior theory. Thus, leadership was found to have a partial mediating effect between the two factors, thereby enhancing the causal relationship’s explanatory power and statistical significance.