Analysis of Factors Affecting the Value of Shophouse in Lubuk Pakam City, Deli Serdang Regency

Abstract

Analysis of factors affecting the value of shophouse in Lubuk Pakam City, Deli Serdang Regency is an important study in estimating the value of shophouse, knowing the value of a shophouse will be very helpful in making decisions in selling or buying shophouses, because shophouse is the most common type of commercial property often transacted, especially in Lubuk Pakam City, Deli Serdang Regency. The purpose of this study was to analyze the effect of physical, accessibility, facilities, and environment factors on value of shophouse in Lubuk Pakam City, Deli Serdang Regency. This type of research is causality research. The population in this study were shophouse owners and tenants, totaling 268 people in 2021. The sampling method used the slovin formula. Primary data collection using questionnaires and secondary data collection using multiple linear regression analysis. The results of this study found that physical, accessibility, facilities, and environment factors have a positive and significant effect on value of shophouse in Lubuk Pakam City, Deli Serdang Regency. Keywords: Physical, Accessibility, Facilities, Environment, Value, Shophouse.