Abstract

This study analyzes the utilization of BPJS Kesehatan services at RS Royal Prima Medan in 2024. Although BPJS Kesehatan offers affordable and equitable access to healthcare services, the suboptimal utilization rate indicates challenges in the effectiveness of healthcare services at the hospital. The research method used is a non-experimental quantitative approach with descriptive and associative analysis. The study population consists of patients who visited in the past 3 months, with a sample size of 200 respondents selected through purposive sampling techniques. The results of the analysis show a significant relationship between Age, Gender, Education, Occupation, Attitude Perception of Health Workers, and Facility Accessibility with the utilization of BPJS. Younger age groups, females, those with higher education, unemployed individuals, and those with positive perceptions of health workers and close accessibility are more likely to utilize BPJS. Multivariate analysis confirms that facility accessibility is the main factor influencing BPJS utilization, with an Odds Ratio of 13.558. This study provides a significant contribution to understanding the factors affecting BPJS service utilization at RS Royal Prima Medan. Strategic recommendations can be made to improve the effectiveness of healthcare services and the overall quality of the healthcare system, including improving accessibility to healthcare facilities for the public.

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