Analysis of factors affecting the online shopping behavior of consumers in U.A.E.

Abstract

The increasing use of internet by the inhabitants of U.A.E. has increased their dependency on internet for various regular activities. This leads to a large base of people who prefer to use internet as a channel to do their shopping activity. So, it is important that the online retailers know what the current trends in the market are and what the demand of the consumers is. This study analyses the various factors that affect the online shopping behavior of the consumers in UA.E. Here we study the attitude, behavior and intentions shown by the consumers when they decide to buy products online and we try to analyze and find out how this affects their shopping patterns. An online questionnaire was distributed among 121 people who are U.A.E. residents to collect the data. Statistical tools have been applied to analyze the collected data. The results prove that attitude and intention shown towards online shopping affects the behavior of the consumers. The data hence collected and results drawn would help e-tailers to understand the mindset of the consumers and help them to prepare their marketing strategies accordingly and hence improve their revenue generation.