Abstract
PT X is a financial institution that distributes credit, one of which is mortgage credit or home ownership credit (KPR). The realization of mortgage lending at PT X from 2017 to 2020 has not been able to reach the target due to lack of credit demand. This study analyzes the interest rate, service, procedure, term, guarantee, and technology factors whether they have a significant influence on credit demand. From this study, the results and conclusions of the service factor have a significant influence on credit demand. Factors other than service have an influence on credit demand but not significantly.
Highlights
As a bank that carries out the intermediation function, PT X distributes credit to the public.In general, there are two kinds of credit, namely consumer credit and productive credit
The influence of service is significant on Credit Demand because the service is considered the first impression by the customer so that service is an important factor that must always be considered by the company
The effect of interest rates is not significant on Credit Demand because Mortgage credit customers view house or land assets as basic necessities of life that must be met so that demand for mortgage loans tends to be less affected by variations in interest rates
Summary
As a bank that carries out the intermediation function, PT X distributes credit to the public.In general, there are two kinds of credit, namely consumer credit and productive credit. Mortgage credit or known as Home Ownership Credit (KPR) is a loan used to buy a house or to meet consumer needs with collateral/collateral in the form of a house (Sinulingga, 2019). The realization of mortgage lending in 2017 was only IDR 1.2 T, in 2018 it was IDR 1.3 T, in 2019 it was IDR 1 T, in 2020 it was IDR 0.8 T. Mortgage loan distribution has not been able to reach the target due to lack of credit demand or credit requests. This research raises the topic of analyzing the factors that influence the demand for credit. From previous studies related to the topic, it is known that there are many factors that influence the demand for credit. The six Available Online: https://dinastipub.org/DIJMS factors will be tested whether they have a significant effect on the demand for mortgage loans at PT X
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