Abstract
Debt can be an attractive option for individuals who want more than the money they have. However, debt without a good calculation will also result in someone being in debt for a long time. Debt without education is a common thing in the village of Baleturi Nganjuk. There Were six credit institutions that have 270 customers with a large amount of money owed. This research was a qualitative research that aimed to describe what factors influence the residents of Baleturi village in debt. The instruments used were interviews, document review and observation. The sampling technique used was snow ball sampling. The results obtained were: Most of the residents were in debt to meet the necessities of life. This was because the amount of expenditure was greater than income. Besides, that it was driven by the desire to exist on social media and follow the lifestyle. The next factor was to pay off previous debts (shut in digging holes), and only a small number of residents were in debt for productive activities. Keywords: [Debt, Debt Habits, Lifestyle].
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