Abstract
The digital era brings humanity into life easier, even in ordering food or drinks in the modern era is very easy. Because it is supported by sophisticated technology, it will support a more aggressive economy. However, this is an aspect that is considered by researchers, with an economy supported by sophisticated technology, there will be quite tight competition, many MSME companies feel helped but many small companies are threatened due to lack of knowledge about strategies for customer satisfaction related to product quality and price perception. The variable behind customer satisfaction is expected to bring customers into loyal customers. This study required 130 customers as respondents in the study who would be randomly selected to answer the research questionnaire
Highlights
IntroductionThe rapid development of e-commerce will provide convenience in ordering food and beverages
The digital era brings humanity into life easier, even in ordering food or drinks in the modern era is very easy. Because it is supported by sophisticated technology, it will support a more aggressive economy. This is an aspect that is considered by researchers, with an economy supported by sophisticated technology, there will be quite tight competition, many MSME companies feel helped but many small companies are threatened due to lack of knowledge about strategies for customer satisfaction related to product quality and price perception
Customers, especially, because it is related to price perception, low prices do not encourage customers to feel good. satisfaction from the price offered, especially with a fairly high price, many customers feel disappointed at the price that seems expensive, because according to (Fatmawati & Soliha, 2017), the appropriate price is the perception of the price in accordance with the wishes and description of the product that is offered. they have paid
Summary
The rapid development of e-commerce will provide convenience in ordering food and beverages. Product quality is the main focus in trading strategies to get customer satisfaction. Coffee shops, displaying a quite unique concept, because they feature a fairly cheap price with good enough quality, by promoting low prices, are often not paid much attention to by new Available Online: https://dinastipub.org/DIJDBM customers, especially, because it is related to price perception, low prices do not encourage customers to feel good. Satisfaction from the price offered, especially with a fairly high price, many customers feel disappointed at the price that seems expensive, because according to (Fatmawati & Soliha, 2017) , the appropriate price is the perception of the price in accordance with the wishes and description of the product that is offered. Because to get loyal customers, customer satisfaction is needed (Saleem et al, 2017) , customer satisfaction will lead consumers to a loyal situation, customer loyalty is a customer who repurchases the product and conveys a positive message to other potential customers
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