Abstract
This article uses the time-series data of China from 2000 to 2014 to analyze the influencing factors of cargo insurance demand in the context of e-commerce by using multiple linear regression models. The authors discuss the influence of economic development, cargo insurance supply and environmental factors on cargo insurance income, insurance depth, and insurance density. The results show that the risk situation, e-commerce development and the development of the logistics industry have a significant positive impact on the demand for cargo insurance; price is proportional to cargo insurance demand; and GDP has negative impact on the depth of cargo insurance.
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