ANALYSIS OF EVALUATION CRITERIA INDICATING THE IMPORTANCE OF CREATIVE INDUSTRIES IN THE WORLD ECONOMY

Abstract

The issues of studying the influence of creative industries at the national level and the global economy as a whole are gaining more and more popularity due to their active positive impact on the economic development of countries. Based on the relative novelty of the appearance of this term in the scientific field, this topic is insufficiently developed and requires a comprehensive study. The purpose of the study is to analyze a sample set of evaluation criteria involved in the evaluation of national creative sectors of countries. The research methodology includes the application of universal general scientific research methods. A multidisciplinary approach prevails in the study. The scientific significance of the work consists in the identification, systematization and presentation of evaluation criteria used to identify the importance of creative industries in the economy of countries, practical - in the possibility of applying the conclusions obtained from the results of the study for a deeper subsequent study of creative industries and their impact on the economy of the world. In this study, an analysis of the current state of creative industries and management of their development was used, as well as various approaches to assessing the effectiveness of the creative sector within the city and country format. This study is the initial stage of developing the concept of managing the entrepreneurial potential of creative industry entities in order to form a decent competitive environment in the creative industries market in the future and to fulfill the requests of authors and owners of intellectual property created within the framework of a specific industry affiliation of the creative sector.