ANALYSIS OF EQUATIONS AND DIFFERENCES IN COMMUNICATION PRINCIPLES IN THE QUR'AN AND VEDA

Abstract

Discipline of communication science emerges as an academic subject in the West and is relatively slow to develop in an Islamic perspective. The Holy Book of the Quran and the Book of Veda highlights an effective approach to communication, but not much has been studied. Thus, researchers have found that the lack of knowledge in the principles of Islamic communication and Veda has resulted in his appreciation of not being thorough in life. Researchers issued several principles of communication found in the Quran and the book of Veda as a guide to the development of Muslim and Buddhist communities. This study contributed to the new findings by presenting a comparison between the principles of Islamic communication in the Quran and the principles of communication found in the Eight Noble Roads through the book Veda. Some similarities between the two forms of communication principles will be expressed in this study and based on the verses of the Quran and the terminology found in the book Veda. Some similarities between the two forms of communication principles will be highlighted in this study and based on the verses of the Quran and the terminology found in the Book of Veda. The main findings in this study are four similarities to Islamic and Buddhist communication principles as well as ten differences in the principles of communication between the two books. Thus, the findings from this study can make a new contribution to the field of communication knowledge by highlighting the significant of the principles of Islamic and Buddhist communication that are more effective in life. Researchers hope that these findings will help the Muslim community and Buddhists to be more thorough in their speech to ensure a more peaceful and harmonious society in line with the plural society in Malaysia.