ANALYSIS OF ENGLISH FOR BUSINESS ADMINISTRATION STUDENTS

Abstract

The importance of needs analysis is fundamental in vocational student learning. Therefore this study aims to identify English language needs for business administration students at Amik. The focus of this study is to find out whether students need to learn English in business administration, lecturer teaching materials for students whether it is in accordance with their skills (majors), references to students' English books are relevant to their needs. To find answers a qualitative approach was mixed with a quantitative approach in mixed methods. Data was collected through questionnaires, interviews, and documentary studies to check data trust. Data collection methods that refer to language skills, language use, teaching methods and other related issues for needs analysis. The informants of this study were students, lecturers and Amik Dapernas LP3I Padang education management. The results of this study indicate that 1), AMIK students in Dapernas need English skills that will be used in business administration is the ability to read and write. 2), English material used by lecturers does not suit the needs of business administration students, 3) materials and handbooks for business administration students do not fully complement the students' English needs. Based on these findings, it is recommended that an analysis of the English language needs of students to find out the interests, needs and shortcomings of business administration students in English. Then, lecturers and education staff need to conduct evaluations of English language needs of students based on their chosen majors.