Analysis of Energy Conservation Intention of Residential Consumer in Malaysia

Abstract

The residential sector displays complicated energy consumption patterns owing to the household’s human and physical features. Using the theory of planned behavior (TPB) framework, this suggested study focuses on researching the intention of residential consumers in Malaysia to conserve household energy but adding expertise measured by the highest level of academic qualification. The objective of this study is to analyze the correlation between attitude, subjective norm, belief and awareness towards consumers’ intention on performing energy conservation behavior. This research shows that Multiple Linear Regression (MLR) was an appropriate technique for defining energy-related behavior drivers. The result of this study shows that there is a favorable connection between attitude, subjective norm belief and awareness and intention of consumers towards conservation of household energy. The research also discovered that only attitude and subjective norm contribute more to the intention of consumers to conduct the conservation of household energy.