Abstract
This article aims to investigate the employee loyalty in the context of banking industry and takes the staff of Pingdingshan Branch of Bank of China as research target to study the influencing factors of employee loyalty. The article will focus on the following sections. First, the relevant concepts and associated analysis lay the foundation for further research. Secondly, the theoretical research model is designed to develop the questionnaire and collect relevant information.Finally, the structural equation model is established to verify the hypothesis and draw a conclusion. It is concluded that the human resource management mechanism, personal factors, internal factors and external factors have the employee loyalty. Based on the findings, to provide relevant advice to the Pingdingshan Branch of the Bank of China and others.
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