Abstract

In the Internet age, when fans with technology empowerment pursue idols, they will not only make great investment in psychological level, but also make great investment in consumption level, thus giving birth to "fan economy". Weibo not only provided a platform for idol performances, but also provided a channel for fans to express themselves and actively participate, so the "emotional labor" of fans was formed in Weibo. This paper takes emotional labor as the research foundation, takes the Teens in Times and its fan groups as the research objects, and adopts the methods of online ethnography, questionnaire survey and in-depth interview, focusing on the behaviors of idols and their fans in Weibo, to study and analyze the two-way value generated by these emotional labors.

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