Analysis of e-learning success factors (Study on MSMEs in super priority destination of Yogyakarta and Lombok)

Abstract

The outbreak of the COVID-19 pandemic has had a major impact on Indonesia's economic growth. One of the sectors that is affected is tourism. During this pandemic, as many as 75% of Micro, Small and Medium Enterprises (MSME) players admit to experiencing a significant decline in sales. Most of these business actors do not have a plan in running the business. Therefore, training is important for these MSMEs with the aim of increasing the competence of MSME actors to survive in the current digital era. One of the trainings provided for external users by CELOE Telkom University through Open Online Learning is for MSMEs in super priority destinations of Yogyakarta and Lombok. The purpose of this study is to look at e-learning success factors in the implementation of online training conducted by Telkom University. This study tests a conceptual framework using a survey data of 53 MSMEs players in Yogyakarta and Lombok and employs partial least square structural equation model (PLS-SEM) approach. The results show that there are two variables that do not influence the system use. Those variables are system quality and information quality. The results of this study indicate that the provider can take advantage of the variables in the model tested, namely system quality, information quality and service quality, to increase e-learning successfulness. This evaluation can provide a fast and early feedback for Telkom University and to take corrective actions if necessary for improvement.