Abstract

This study aims at determining, analyzing and comparing the efficiency values of 25 telecommunications companies in East and Southeast Asia that listed in the top 300 valuable brands in 2018. Data was processed using the MaxDEA-7 software to obtain the value of company efficiency. A correlation analysis was carried out to produce the correlation coefficient between input output variables and efficiency values. The analysis results then were compared between each company and per each group of countries. The results revealed that the telecommunications company, PT NTT (Japan), was a company with the highest efficiency value, which was most influenced by capex, revenue and subscriber variables, while PT FarEasTone (Taiwan) had the lowest efficiency value with most contributed by capex and subscriber variables. In country categories, Japan had the highest efficiency values with the most influential variables being capex, revenue and subscriber, and Singapore had the lowest efficiency value.

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