Analysis of E-commerce Marketing Strategy of Power Enterprises in Jilin Province from the Perspective of Economic Transition

Abstract

As a new technical means, e-commerce provides a new idea for the reform of power supply enterprises. At present, the power company is in the context of economic transformation. To create a world-class power supply enterprise, it is necessary to keep track of the world’s advanced management ideas, methods and means, and integrate the various management services of the enterprise into the increasingly becoming an Internet society. Taking the power supply company of Jilin Province as an example, this paper proposes some improvement schemes for the operation mode of the existing power supply system according to the requirements of the power market for power supply enterprises and the advantages of e-commerce. According to the actual situation of the power supply enterprises in Jilin Province, the network model, structure model and database model of the power supply enterprise, as well as the website design scheme of the e-commerce of the power supply enterprise are designed.