Abstract
With the rapid development of C2C (consumer to consumer) e-commerce transactions in China, the problem of information asymmetry in C2C e-commerce transactions is becoming more and more obvious. This paper analyzes the specific performance and influence of information asymmetry in C2C e-commerce transactions and then proposes a strategy to eliminate information asymmetry in C2C e-commerce transactions. Based on the perspective of information asymmetry, C2C e-commerce is taken as the research object, and the research methods such as literature analysis method, qualitative analysis method, and case analysis method are comprehensively used to explore the C2C e-commerce supervision problem in China under the information asymmetry environment. The reason and countermeasures. Secondly, it analyzes the e-commerce government supervision theory in detail and studies the definition, content, and principle of e-commerce government supervision, the necessity of e-commerce government supervision, and the main forms of e-commerce government supervision in China. The status of China’s e-commerce supervision is elaborated, including the question of “who is going to supervise,” “who is supervising,” and “how to supervise.” Aiming at the problems of imperfect legal system in China’s e-commerce supervision, lack of cross-departmental coordination mechanism, and difficulty in investigation and evidence collection of e-commerce illegal behavior, we put forward targeted and operational policy recommendations.
Highlights
With the development and progress of society, human beings have entered the era of e-commerce, which has changed the traditional business model and improved the level of information management, playing an irreplaceable positive role in China’s economic development
The degree of information asymmetry is not high, the inspection efficiency of the tax authorities is relatively high at this time, the audit cost is relatively low, and the taxpayer’s cost of noncompliance and tax credit integrity are relatively high
It is necessary to broaden the communication channels of consumers so that consumers can more fully understand the relevant information of products before purchasing goods and maximize the change between consumers and businesses. To this end, the C2C e-commerce website needs to establish a “community” layout and provides the necessary space for consumers to discuss the quality of a certain merchant service or a certain product more actively and to effectively classify the content of the community
Summary
With the development and progress of society, human beings have entered the era of e-commerce, which has changed the traditional business model and improved the level of information management, playing an irreplaceable positive role in China’s economic development. E-Commerce refers to various business activities carried out by means of servers and browsers in the context of the current network environment, so that merchants and consumers can realize online transactions and directly realize shopping and transactions through electronic payment and the like. According to the transaction object of e-commerce, ecommerce can be divided into the following categories: The first category is enterprise-to-business e-commerce (business to business, referred to as “B2B”). The second category is business to consumer e-commerce (business to customer, referred to as “B2C”) This form of e-commerce is generally based on the online retail industry, mainly through the network to carry out online sales activities, and is an electronic retail model. A consumer has a computer, trades through the network, and sells it to another consumer This type of transaction is called C2C e-commerce. “Characteristics of Information Asymmetry in C2C e-Commerce” introduces the information asymmetry characteristics of C2C e-commerce, followed by the game analysis of ecommerce regulation designed in “Public Policy of eCommerce Supervision in China,” the information asymmetry strategy analysis is discussed in “Eliminate the Strategy of Information Asymmetry in C2C e-Commerce Transactions,” and “Conclusion” concludes the paper with summary and future research directions
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