Abstract
Dutch Bros, is well-known on the west coast for providing its customers with high-quality coffee, signature Rebel Energy Drink and chai tea. Their well-known mission statement is: to make a massive difference, one cup at a time. This specific service and production has a huge global market. Dutch Bros has seized this chance and has persisted in innovating in this market, as have numerous rival businesses like Starbucks or McCafe. This paper mainly discusses the marketing strategies of Dutch Bros, so as to help it thrive in the local market and community, and offer some references for other coffee shops.
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