Analysis of Donkis Global Strategy and the Factors Influencing Its Entry into the UK Market

Abstract

This paper analyzes Donkis global strategy and the factors influencing its entry into the UK market. The paper follows a logical structure, starting with an introduction to Donkis global strategy and its success in Asia. A literature review is conducted to identify the factors influencing Donkis entry into the UK market, including research problems and objectives, market entry approach, and market-driving strategy for foreign markets. The paper then provides a case description of Donkis entry into the UK market, including an analysis of its expansion strategy and store design, as well as the challenges and opportunities for the company in the UK market. Problem analysis is conducted to identify the key challenges and opportunities for Donki in the UK market, including competitors, regulations, and supply chain. Finally, the paper provides recommendations for Donkis entry into the UK market, including a market entry approach, differentiation strategies, compliance and quality assurance, and optimized logistics. By adopting these recommendations, Donki can enhance its chances of success in the UK market and overcome the challenges identified in the problem analysis.