Analysis of Determining Factors and Strategies in Dairy Cattle Agribusiness Improvement to Increase Milk Production in Central Java

Abstract

This research aims to analyze factors and strategies in dairy cattle agribusiness improvement to increase milk production in Central Java. Survey method was used in this research, the research sites were selected by purposive sampling method, based on the potential development area for dairy cattle business in Central Java. The two sites were: Semarang Regency and Boyolali Regency. Sample of this research are 30 respondents. The data were analyzed descriptively and statistically. Factors in improvement of dairy cattle agribusiness to increase milk production were analyzed using multiple linear regression statistical model. The strategies of dairy cattle agribusiness improvement were analyzed using the Strength, Weakness, Opportunity, Threat (S.W.O.T) model. The result of this research showed that the independent factors overall significantly influenced (P<0.01) the production of milk, with a coefficient of determination (R2) value of 0.60. It was determined that the best strategy for dairy cattle agribusiness improvement was the SO strategy, which is to utilize strength to achieve business opportunity.