Abstract
Analysis of determinants of innovation strategies and their impact on home industry performance in DKI Jakarta, Indonesia. The purpose of this research is to know the implementation of home industry about orientation of market leadership, investment level, innovation strategy, and business performance; the influence of market leadership orientation and partial investment rate on innovation strategy, and business performance; the influence of innovation strategies on business performance. This study uses 95 home industry actors in DKI Jakarta as randomly selected respondents. Data is processed by PLS program. The results of the study explain that home industry actors have carried out the market leadership orientation, investment level, and business performance adequately, while the implementation of innovation strategy is good; the orientation of market leadership influences the innovation strategy but has no effect on the business performance; the level of investment partially influences innovation and business performance strategies; innovation strategy has an effect on business performance.
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