Abstract
Purpose: Instagram is one of the social media with a very large number of users, namely 1.3 billion users. The huge number of users is utilized by several media including Radar Bali, a well-known media in Bali using Instagram as a medium for disseminating information and news.
 Research methods: This research uses observation, visual analysis, and literature study to dissect and find out the design components of Radar Bali's Instagram feed. The research methodology used is descriptive research with a qualitative approach.
 Findings: The result of the research shows that Radar Bali does not apply design rules properly and consistently.
 Implications: By not applying design rules to Radar Bali's Instagram feed, the message and information are not maximized.
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