Analysis of Design Concepts: A Comparative Study of Pre- And Post- 2000 Printed Fabrics of Textile Printing Companies in Ghana

Abstract

Purpose: The paper aims to analyze and compare the design concepts in printed fabrics between the pre- and post-2000 periods in Ghana. By examining the changes in design trends, techniques, and motifs, the study also aims to identify the factors that have influenced the evolution of printed fabric designs over time. Methods: This research adopts a concurrent embedded mixed method design, combining qualitative and quantitative methods. Primary data is collected through interviews with textile designers, manufacturers, and industry experts. A comprehensive analysis of printed fabric samples from pre- and post-2000 periods is conducted. The data collected is then analyzed using thematic analysis and statistical techniques. Findings: This research provides insights into the changes in design concepts in the printed fabric industry in Ghana. The study reveals shifts in design trends, such as the adoption of digital printing techniques, the incorporation of contemporary motifs, and the influence of global fashion trends. Research Limitation/Implications: The study's limitations include small sample size, limited representation of Ghana's textile printing industry's diverse design concepts, and insufficient exploration of production processes or market dynamics. Practical Implication: Research highlights design changes in Ghanaian textiles, enabling designers to create innovative, marketable printed fabrics and manufacturers to adapt production processes. Social Implication: The textile printing industry in Ghana significantly impacts cultural identity and economic development. Originality/Value: This research adds value to the existing literature on the textile printing industry by comprehensively analysing the design concepts in printed fabrics in Ghana.