Abstract

This study aims to analyze what factors influence the design changes of the Honda Civic generation 1 to generation 10. The Honda Civic car is a sedan car that adheres to a front wheel drive system that was launched in 1972. Over time the design of the Honda Civic has undergone many changes, until now the Honda Civic has entered the tenth generation which was launched in 2016. To analyze the factors of design change using qualitative research methods, it can be concluded that an aspect of design which includes function (performance) and aesthetic form (form) are interrelated with each other, changes in one aspect affect other aspects. In the case of the change in the design of the Honda Civic, there are three important factors, namely the human factor (need, will and capability), the technological factor, and also the economic factor

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