Abstract
The offer for counselling services at universities and colleges is nowadays their standard component. University counselling focuses on learning, psychological, social, special-pedagogical and career issues. The aim of the paper is to acquaint with the results of the demand analysis for counselling services among students of all grades of the selected university in the Czech Republic. The results identified specific areas where students would need guidance or their further development (e. g. soft skills) while gender and student preference differences at different stages of study were found for most indicators. The results of such investigations are the core basis for reflection, innovation and improvement of the university counselling services status quo.
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