Abstract

The use of virtual private server technology is currently growing rapidly in companies to support companies developing applications that are implemented in the company. Lintasarta is a company that provides virtual private server products in Balikpapan which have 24-hour support and a team of internationally certified experts.
 Researchers are interested in analyzing the antecedents of purchasing decisions of virtual private server products in Balikpapan. The method used in this research is explanation by explaining the variables and objects examined through the collected data. Price, product quality, and technology acceptance models are the main focus discussed.
 This study took a sample of 30 companies in Balikpapan that use virtual private server products. The analysis technique used is Structural Equation Modeling (SEM) with partial Least Square (PLS) approach.
 The results showed that the price had a negative and not significant effect on purchase intentions. Product quality has a negative and not significant effect on purchase intention. Technology acceptance models have a positive and significant effect on purchase intentions. Price has a positive and not significant effect on purchasing decisions. Technology acceptance model has a negative and not significant effect on buying decisions. Intention to buy a positive and significant effect on product purchasing decisions.
 Keywords: Price, Product Quality, Technology Acceptance Model, Purchase Intentions and Purchasing Decisions

Highlights

  • Technology is one of the technology products that is experiencing the most rapid development and progress among other technology products

  • This means that the model can explain the phenomena or variations in purchasing decisions and purchase intentions can be explained by price, product quality and technology acceptance models, while the structural model in this study is as follows: Table 2 : R-square

  • 2) Lintasarta provides sharing of virtual private server products and shows its advantages such as providing brochures or holding discussions with customers so that it raises the intention of buying this product

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Summary

Introduction

Technology is one of the technology products that is experiencing the most rapid development and progress among other technology products. Human nature as a social creature who wants to always interact to be the cause of the increasingly developing information technology in the modern era like today. Many benefits of information technology that can be felt by humans, one of which is to facilitate their daily activities in disseminating or receiving information. This is marked by the rise of the application of IT in various fields of life. IT Company develops applications to simplify the work and reporting process. Applications require infrastructure including the Internet and server

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