Analysis of Cyber Public Relations in Disseminating Indonesia’s Folu Net Sink 2030 Actions at the Ministry of Environment and Foresty

Abstract

Indonesia Forestry and Other Land Use (FOLU) Net Sink 2030 is an initiative to reduce Green House Gas emissions from the forestry and land sectors in Indonesia. The aim of this program as a serious step in overcoming the problem of climate change. Dissemination of the Indonesia FOLU Net Sink 2030 action at the Public Relations Bureau, highlighting the importance of public communication in supporting the achievement of the 2030 FOLU Net Sink target. One of the strategic communications that is considered effective in disseminating the Indonesia FOLU Net Sink 2030 action is Cyber Public Relations or commonly called Online Public Relations. The aim of this research is to analyze the implementation of Cyber Public Relations carried out by the Public Relations Bureau of the Ministry of Environment and Forestry. This research was analyzed using the theory from Philips & Young (2009) regarding the four basic elements of online public relations that PR practitioners must pay attention to. So that from this research a digital public relations practice can be produced that is appropriate and measurable from the perspective of existing theory and reality. The difference between this research and previous research lies in the research object, and it does not only focus on one digital platform, but also several platforms used to implement cyber public relations. The results of this research show that the implementation of Cyber Public Relations carried out by the MoEF Public Relations Bureau has been measured in accordance with the theory used.