ANALYSIS OF CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION IN KEDAI COFFEE (Case Study of SMEs in Jakarta Indonesia)

Agung Hudaya

doi:10.31933/dijms.v1i6.407

Abstract

The purpose of this study is to find out how product quality, price, customer satisfaction on customer loyalty and how much influence the product quality, price, on customer satisfaction has implications for customer loyalty. This study is a census, the number of objects in the population with 100 respondents. The research method used in this research is descriptive analysis method. Data analysis techniques used are correlation analysis techniques and SEM (structural equation model) analysis techniques. Correlation analysis techniques to determine the relationship between variables, while SEM analysis techniques to determine how much influence the independent variable has on the dependent variable. The software used to process and analyze data from this study is Smart PLS version 3.0.

Highlights

Hundreds of more coffee shops are scattered in the city of Jakarta
In this study shows that product quality has a positive coefficient direction on customer satisfaction
Price perception has a significant effect on customer satisfaction. strong enough relationship that occurs with customer satisfaction

Summary

Introduction

Hundreds of more coffee shops are scattered in the city of Jakarta. The culture of drinking coffee in Indonesia is a long time ago, so it is not surprising that many people in Indonesia are very fond of coffee. which has a high economic value among other plantation crops and plays an important role as a source of foreign exchange for the country. Which has a high economic value among other plantation crops and plays an important role as a source of foreign exchange for the country. Coffee plays an important role as a source of foreign exchange but is a source of income for coffee farmers in Indonesia. Many complain of high levels of stress for urban communities, because of their busyness, they want a comfortable and calm atmosphere, they want refreshing, either refreshing on a weekly basis or refreshing. Available Online: https://dinastipub.org/ DIJMS when he returns to his activities. One of their choices when they are tired is to stop by a café or shop to enjoy a glass of coffee

Objectives

Methods

Results

Conclusion