Analysis of CSR effort affect on company results and employee awareness

Abstract

Introduction. The article explores several factors of corporate social responsibility (CSR) influencing various aspects of a company, including profitability, efficiency and employee attitude and wellbeing, further focusing on employee CSR awareness. Approximately
 Aim and tasks. The aim of the article is to determine how companies CSR efforts are affecting the company results and employee awareness, with discussion of latest available researches from 2020 and to date, including an analysis of employee awareness in a selected company in Latvia during 2020. A quantitative method is used in this study, using a questionnaire for analysis of Atea Global Services Ltd employee CSR awareness, conducted by the companies CSR Ambassadors team. Data was collected from the internal survey conducted among employees of the Atea Group company in Latvia, with the total of 108 company employed participants out of 465 existing employees. The main tasks of the article are 1) to indicate and discuss possible outcomes of companies CSR efforts and employee awareness based on existing recent researches; 2) to understand whether employees were aware of the existing “CSR Ambassadors” initiative in Atea Global Services Ltd. (AGS) based on the conducted survey; 3) to determine the employee level of knowledge of the general CSR concept and company’s CSR initiatives based on their self-evaluation.
 Results. The article provides several theoretical aspects of CSR effort outcomes, including increased profitability, customer satisfaction, employee retention and an overall positive company image. Findings show that the employees of Atea Global Services are largely aware of the CSR Ambassadors initiative, but show a lack of understanding of the performed activities due to moderate level of internal communication on the subject.
 Conclusions. The theoretical research indicate several positive aspects for companies to support their CSR efforts as well as some possible implications. Theoretical research results may be applied to understand CSR efforts in various industries, however, the practical example of employee awareness research is limited to a single company in the information technology industry and requires further research for wider application.