Abstract
Objective: To characterize and determine the consumption preferences for goat products in different regions of Mexico. Design/methodology/approach: An exploratory study was carried out through a survey addressed to 300 consumers. The sample was obtained through convenience sampling. The semi-structured questionnaire was divided into the following sections: sociodemographic information, willingness to consume, type of derivative products known, and frequency of consumption. The Kruskal-Wallis test was applied to determine significant variables. Results: It was found that milk, cheese, and meat are the most relevant foods for goat consumption. These products are ideal for expanding the diversification of consumption in Mexican regions. Limitations on study/implications: To deepen the analysis of the sociodemographic and consumption characteristics, it is necessary to consider a greater number of variables. Findings/conclusions: Knowing the products that are consumed most frequently allows more effective and efficient strategies to be generated and, in turn, opens the pattern for consumption diversification.
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