Analysis of Consumers’ Emotional Preference for Color Reproduction on Mobile Phone Screens

Abstract

AbstractThis paper studied the effects of color temperature and clothing color in mobile phones with LCD screens and OLED screens under LED light sources. This paper analyzed the emotional differences of consumers on mobile phone color reproduction from two aspects of atmosphere perception and psychological perception. The experiment was based on the adjustable color temperature LED light source, which used the lighting environment with three different color temperatures. 11 observers were invited to evaluate the lighting environment, atmosphere perception, and psychological perception, respectively. The stability of the data was analyzed and the data was verified to be valid by the difference coefficient (CV). Through the analysis of atmosphere perception, it showed that the observer’s comfort value reached the peak value at CCT of 4500 K, that was the most comfortable. Through the analysis of psychological perception, it could be seen that when the lighting environment was different, observers preferred to use mobile phones with LCD screen. The results of psychological perception analysis of each color of clothing showed that the change of color temperature had a higher effect on yellow and gray. It was better to go offline shopping for colored clothes, and the experience of an appropriate lighting environment could promote the consumption behavior of shoppers extremely.KeywordsLCD mobile phone screenOLED mobile phone screenColor temperatureClothing colorAtmosphere perceptionPsychological perception