Abstract
The research of the tourism phenomenon reveals that its main characteristic is the orientation towards consumption. One of the purposes of such research is to identify the characteristics of the consumer’s behavior, which is particularly important for determining the type and frequency of accessing tourist products and services by consumers, the formation of the tourist offer, the evaluation of the level of utility of the consumption of tourist products and services. The purpose of the present study was to identify the characteristics of consumer behavior in the tourist services market according to several factors. As the main research method, the online survey method was used in which 100 respondents participated. The questionnaire included questions aimed at identifying the following aspects: age category, social status, household size, income, frequency of accessing tourist services, type of tourist products accessed, national affiliation of the tourist products accessed and the level of utility recorded.
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