Analysis of Consumer Behavior in the Post-Epidemic Era

Abstract

Different consumers have different purchasing tendencies. With the advent of the Internet era, new technologies are developing faster and faster, and consumers' preferences and factors in choosing goods have also changed. Enterprises can better meet consumer needs and improve sales profits by studying consumer behavior changes and influencing factors. Through studying the theoretical achievements and data of famous scholars at home and abroad, this paper mainly analyzes and summarizes the changes and unchanged parts of the factors that affect consumers' purchase of goods, and puts forward constructive suggestions for businesses. From the perspective of consumers, it also analyzes their shopping psychology. Consumers understand their psychological activity process, which will help them to spend more rationally, and reduce blind consumption and impulse consumption. Such research can not only help businesses study consumer psychology to promote consumption and promote economic development, but also help consumers have a better understanding of themselves and a more rational and reasonable distribution of property.