Abstract
The paper analyzes the competitiveness of enterprises in Serbia, the factors that are essential primarily for their survival and then their growth on a dynamic, modern market. Lack of knowledge, obsolete equipment, inadequate use of management techniques and modern technologies lack of financial capital are some of the factors that contribute to a precarious competitive position. The World Economic Forum reports about the alarming decline of the average assessment of competitiveness, which was 3.90 in 2008 and 3.84 in 2010. Also, there was a decline in the list of competitiveness of countries in transition – from the 13 th place in 2008 to the 15 th place in 2010.
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