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Abstract
The aim of the article was to analyze the sectors and competition in the energy sector. The article includes brief definitions of the basic terms related to the analysis of the competition, identification of the rival company and identification of competitive strategy. The subject of the study is the degree of client satisfaction with the services provided by different energy suppliers in Slovakia. At the beginning of the survey a problem was defined for solving of which it was necessary to find out which of the network companies has the best and the worst score in providing services to their clients. Therefore client satisfaction with the services of chosen network companies was measured. A view of customer satisfaction is measured in terms of the provision of the services related to the supply of the electricity. These attributes can be characterized as a speed rating than an equipment at the first contact with the customer, the stability of the electricity supply, a STAFF expertise and the like. The analysis points at the differences in client satisfaction with supply of electricity, billing services; and quality and reliability of the distribution of individual suppliers. The article also contains a study focusing on chosen companies operating in the energy sector in the Slovak Republic. The results of the study are represented graphically.
Highlights
The main characteristic of the article is the analysis of competitive environment of energy suppliers in Slovakia
The purpose, as well as the aim of this article is to make a detailed analysis of the competitive environment in the energy sector in Slovakia
The subject of the study is the degree of client satisfaction with the services provided by different energy suppliers in Slovakia
Summary
The main characteristic of the article is the analysis of competitive environment of energy suppliers in Slovakia. Using the analysis of competition in the area of marketing [1] we evaluate the strengths and weaknesses of current and potential competitors. This analysis enables us to identify the opportunities and threats using strategic methods. Information about competition helps the company to understand the competitive environment in the sector and identify the competitor and the threat it poses to the company. The term power industry denotes the tradition suppliers of the electric energy and the production and distribution of electric energy, production of heat or industries supplying energy. The following suppliers rank among the most important West Slovak Energy Joint Stock Company hereinafter referred to as ZSE (Západoslovenskáenergetikaa.s.) in the area of the western part of Slovakia, Slovakia Middle Slovak Energy Joint Stock Company hereinafter referred to as SSE (Stredoslovenskáenergetikaa.s.) in the area of the central part of and The East Slovak Energy hereinafter referred to as VSE (Východoslovenskáenergetikaa.s.) in the eastern part of Slovakia
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