Analysis of Commercialization of Fencing

Abstract

With the rapid development of China's economy and the improvement of people's living standards, sports activities have been appreciated by more and more people. The sports economy is thriving and is increasingly given widespread attention and importance to society. The fencing industry has also injected fresh blood for the development of the sport economy. The sport of fencing essentially combines elements of entertainment, business, and fitness, while at the same time has emerged as a potential business target for major brand corporations. Analyzing the advantages and disadvantages of fencing commercialization and proposing related solutions that will benefit the future development and further commercialization of the fencing industry. This essay thoroughly examines how fencing sports could help industrialization progress and offers a theoretical foundation for fencing sport promotion in China. This research paper uses case-analyzing and literature studying to fulfill this research work. In conclusion, the commercialization of fencing has lots of potential and still in progress. A key aspect of training and development of sports commercialization is to have professional talent to adapt to the needs of sports development. The second is the need to carry out international exchanges and cooperation to find the development response suitable for China.