Analysis of China’s Ping an Firm‘S Strategy Management : A Case Study

Abstract

Insurance is an important pillar of the financial system. With the steady growth of China's economy, China's property insurance industry has maintained a stable growth trend in recent years, playing an important role in ensuring the development of national economy and improving the social security system. Since 2018, China's property insurance has entered a transition period, with negative premium growth. This study is supported by social learning theory. The internal and external environment has brought serious challenges to the development of the industry, but also brought new development opportunities. As a leading enterprise in the property insurance market, Ping-an Property Insurance has encountered serious tests in terms of market share, team growth, internal management, etc., especially in the face of a series of new situations, such as competition among enterprises, the threat of new enterprises, the threat of alternative products, the threat of buyers' bargaining power on products, etc. Therefore, it is necessary for Ping An to formulate a development strategy in line with the new situation, so as to promote the development of property insurance, enable the company to achieve long-term stable growth in the new business environment, and complete the transformation from a traditional company to a skilled company. At the same time, the transformation of Ping-an Property Insurance will also provide some learning for the development of other property insurance companies in the new period, and jointly contribute to the development of China's property insurance industry and national economic construction. This article uses qualitative analysis methods for analysis and SWOT method for content analysis.