Abstract
Statistical design of experiments (DOE) is widely used today for process and product characterization and optimization. Owing to cost and time considerations, sometimes only a minimum number of experimental runs can be conducted, with added challenges in analysis when the experimental outcomes cannot be measured on a continuous scale and are expressed only in qualitative terms such as ‘excellent’, ‘satisfactory’ and ‘poor’: such outcomes are variously described as ‘categorical’, ‘attribute’, ‘qualitative’, ‘discrete’ or ‘counted’ in nature. This paper offers practical techniques of handling small experiments with such non-standard DOE response data which are otherwise impossible to analyze by standard statistical software. The suggested procedures, built upon what is called a Likelihood Transfer Function (LTF), do not require complex data analysis but would yield results consistent with the constraints of experimental conditions as well as the objectives of stakeholders. Copyright © 2015 John Wiley & Sons, Ltd.
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