Abstract
The high competition in the steak restaurant business in the city of Bandar Lampung has an impact on the management of Waroeng Steak and Shake so that the income received fluctuates every month, this makes researchers aim to find out what alternative strategies are appropriate for Waroeng Steak and Shake and which strategies are become a priority for Waroeng Steak and Shake, Gatot Subroto Bandar Lampung Branch. This researcher uses descriptive analysis method and uses the Soft System Methodology (SSM) method and the Annalitical hierarchy Process (AHP) method. The results of this study indicate that there are five sub-criteria internal factors and external factors there are three sub-criteria. The results of the decision making model using AHP show that Goal in Waroeng Steak and Shake increases sales with the first priority strategy by creating more modern service changes in, developing new types of food, promoting via billboards and promoting word of mouth.modern in, developing types of food new, promotions via billboards and word of mouth promotions.
 
 Keywords: Business Strategy, Analytical Hierarchy Process (AHP), Decision Making
Highlights
IntroductionThe development of technology and business today is very fast, this causes competition among culinary business actors to be even tighter
Based on the research results obtained, this study aims to determine the model of decision making to increase sales at Waroeng Steak and Shake Gatot Subroto Bandar Lampung Branch
Based on the research results that the researchers can find, the factors that affect the success of a business strategy are: 1) Internal factors such as HR coordination, type of food menu, service outlets, promotions and social activities
Summary
The development of technology and business today is very fast, this causes competition among culinary business actors to be even tighter. The company must be able to exert efforts to create a competitive advantage in the long run. One of the competitive advantages used is to be able to place its product or service in the minds of consumers with promotional power. The objectives of this study are: To find out what efforts Waroeng Steak has made shake Gatot Subroto Bandar Lampung. To find out what factors influence the success of Waroeng Steak and Shake in Bandar Lampung. To find out how the business strategy at Waroeng Steak and Shake Gatot Subroto Bandar Lampung.
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