Abstract
Visitors not only have specific destinations targeting the Dutch Design Week (DDW) exhibitions distributed all over the city, but also visit the city in between exhibition activities. The mixed environment makes modeling behavior of DDW visitors more complex than shoppers and tourisms only. This research pays special attention to the influence of built environment on pedestrian route choice. The built environment includes building and transportation infrastructure. GPS tracking data and social demographic information were collected during the event. Multinomial logit model and path size logit model are used to analysis route choice behavior. The results show that some built environment factors have significant influence on route choice. Shops are more attractive for aged visitors. Females prefer shorter routes more. In big event, the alternative routes with more sharing links could increase the possibility to choose.
Highlights
The Dutch Design Week (DDW) 2017 attracted around 335,000 visitors from both the Netherlands and other countries during a week with more than around 610 exhibitions in 110 locations spread over the city Eindhoven
“Visit times” is about how many times the visitor have been to DDW before
Respondents’ age from 19 to 30 years old occupied more than half which indicates that DDW attracts young adult the most
Summary
The Dutch Design Week (DDW) 2017 attracted around 335,000 visitors from both the Netherlands and other countries during a week with more than around 610 exhibitions in 110 locations spread over the city Eindhoven. Due to specific travel purposes, visitors normally have specific destinations targeting the DDW exhibitions. They might visit the city for taking a break, a meal or a touring in between exhibition activities. Will visitors’ behavior be influenced by city built environment, except by exhibitions’ location? In this perception we research how the exhibitions and city built environment together influence visitors’ route choice becomes the interest. Knowing how the built environment influences on pedestrian behavior can help the event organizer distribute the exhibitions and facilities more efficiently. Visitors can visit more exhibitions and have a better experience
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