Analysis of BSC perspectives as related to the alignment of environmental uncertainty and supply chain strategy

Abstract

Purpose – Selecting the right supply chain (SC) strategy which is aligned with environmental uncertainty will definitely improve SC performance. Lee (2002) proposed a framework to consider the impact of alignment between SC strategy and environmental uncertainty and its impact on SC performance. The purpose of this paper is to apply this framework in Iran and extend it using balanced scorecard (BSC) approach. Design/methodology/approach – A research survey was completed to consider the aim of this research. A total of 124 questionnaires were returned. Findings – The alignment between SC strategy and environmental uncertainty and its positive impact on SC performance has been proven (except for risk-hedging strategy). Efficient strategy enhances all the four BSC perspectives, while agile strategy only improves learning and growth perspective. Originality/value – This research extends the work of Lee (2002) and Sun et al. (2009) by emphasizing the impact of SC strategy on each of the four perspectives of BSC.