Analysis of Broiler Supply Chain Planning in North Sumatra Province

Abstract

Deli Serdang Regency is a potential area for the development of broiler industry. The main challenge for the development of the broiler industry is high price fluctuations, both input and output. Distribution channels are closely related to the supply chain processes, both of which are important in a poultry industry. The supply chain, which also discusses distribution, trains companies to be more targeted in marketing their products. The purpose of this study is to analyze the supply chain and its application to poultry products and find out how the distribution channels are in the supply chain. The research method used is descriptive method. The results obtained state that the broiler supply chain includes: first the raw materials are obtained from PT. Charoen Pokphan, then enters to the livestock farming for 28 days – 35 days, and is sold the butcher entrepreneurs through company agents, after that it distributed to the markets, the restaurants and or to the consumers directly who buy from the butcher entrepreneur. In the supply chain used in the process of supplying chicken meat it is considered too complicated because it has to go through various parties. It is better for the livestock farming to cut the supply chain, so that it can be profitable for the livestock farming, and also maintain the quality of the chicken meat.