Analysis of Brazilian wine competitiveness

The objective of this study was to explore the evolution of internal and external commercialization of Brazilian sparkling wines during the period between 1986 and 2015, giving an overview of the current situation and its market trends, and highlighting the importance of Brazil in the world scenario for sparkling wines. This research is based on quantitative data sources provided by different institutions: International Organization of Vine and Wine (OIV), Brazilian Union of Viticulture (UVIBRA), Ministry of Agriculture, Livestock and Supply (MAPA) and Brazilian Agricultural Research Corporation (EMBRAPA). Brazil is a promising country for the sparkling wine market. From 1986–2015, there was an increase of 465.6% in the sales of sparkling wine in the Brazilian domestic market, especially the last ten, which accounted for an increase of 215.7%. In 1998, Brazilian sparkling wines accounted for 70.5% of sparkling wines sold in Brazil. Today, they represent 82.1%of national market, and proved to be one of the most prestigious products from Brazilian viticulture when compared, for example, to non-sparkling wines, which 79% are imported wines. Of the imported sparkling wines consumed in Brazil, six countries account for 98.5% of the market (France: 32.7%; Italy: 24.8% and Spain: 21.9%). The volume exportation of Brazilian sparkling wine has grown significantly in recent years (4,210.2%), with Paraguay, China, Uruguay, the United States, France and the United Kingdom being the major buyers. The evolution of exports shows that Brazilian sparkling wine becomes an alternative to those produced in traditional countries, such as France, Italy and Spain, due to their quality and price. There is an increase in the commercialization of sparkling wines in the Brazilian domestic market, in addition to the growing participation of Brazil in the volume of exports in the world market, placing Brazil in a leading position in the production and sale of sparkling wines.

Making Light of Convicts

The purpose of the article is to carry out a comprehensive analysis of the raw material market of wine products, production and distribution of wine through sales channels, opportunities and restrictions on the sale of wine in domestic and foreign markets; to determine the state and potential volumes of wine consumption in Ukraine; to elaborate ways and directions of development of production and consumer potential of the domestic wine market to ensure supply and demand formation. Research methods includes an abstract-logical method to substantiate the production and consumer potential of the market; analysis and synthesis – to establish the size of the area, yield, gross harvest, processing of grapes into wine materials, range of products, geography of export and import and wine consumption; economical and statistical and balance methods – for identifying trends and patterns of production and factors influencing the market of wine products, imbalances in the production and consumption of wine in the domestic market; comparative and calculation-constructive methods – to compare the levels of wine consumption in Ukraine and EU countries and substantiation of the consumer potential of the wine market in Ukraine; standard-cost method - for determining the amount of investment in the raw material base of the wine industry to develop production capacity and ensure supply in the wine market. Research results. Analysis of the market dynamics in the segments of grape growing and processing, the nomenclature of production, distribution and consumption of wine showed the discrepancy between the supply of raw materials on the market for loading the capacity of wineries, accompanied by the filling the domestic market with imported products. The ratio of wine exports to imports, production volumes to exports and imports, the share of domestic production and imports in the consumption fund and per capita has been established. The capacity of the domestic market for wine consumption in Ukraine at the level of European countries and the amount of investment to ensure its supply of wine products is determined. The ways and directions of development of production and consumer potential of the domestic wine market are outlined. Scientific novelty. The disproportions in the production and consumption of wine in the domestic market, the differences in the consumption of wine per capita in Ukraine and European countries are grounded. The production and consumer potentials of the domestic wine market have been determined. The volumes of investments, ways and directions of development of the production and consumer potential of the market for the interaction of supply and demand have been established. Practical significance. The investigated trends in the development of the production and consumer potential of the wine market serve as a guideline for making rational management decisions on the choice of ways and directions for increasing production and domestic consumption of products of the wine industry.

This study aims to understand the convergences and divergences between the social representations associated with the different terms used to designate sparkling wine in Brazil and in France. For this purpose, we carried a verbal association task to collect the social representation content in Brazil and France. It was word inductor in Brazil: sparkling wine, sparkling wine moscatel, cider, and Champagne. In France, sparkling wine, pétillant wine, crémant wine, and Champagne. There are common terms used to designate sparkling wine that still confuses consumers. The data was analyzed by ascending hierarchical cluster analysis and presented by a dendrogram. This method evidences the dissimilarity between inductors. The results present on a major cluster with all sparkling wines and another with the Brazilian inductor cider. After, we have also the Brazilian inductor moscatel separated, and show a close similarity between French inductors, Champagne and sparkling wine. Even with it being an exploratory research, the results show start to explain the convergences in the French context, due probably to the long history of these products. On the other side, in Brazil, the divergence, principally with cider and moscatel, that are recent in the Brazilian market, compared to sparkling wine and Champagne.

PurposeVine growing for the production of wine constitutes one of the major areas of agriculture of the Czech Republic, and in recent years, it has been qualitatively improved. The purpose of this paper is to find out whether oligopolistic market structures have come into being on the sparkling wine market in the Czech Republic, and whether some wine firms have a dominant position on the sparkling wine market.Design/methodology/approachThe purpose of this study is to find, compare and carry out a statistical analysis of data on the production and sale of sparkling wines in the Czech Republic, in particular the indicators of the sales and profits of the dominant producer, Bohemia Sekt. In retail chains in the Czech Republic, the price of domestic and foreign sparkling wines was then compared with a comparative analysis.FindingsThe dominant seller of sparkling wine on the Czech market is Bohemia Sekt, which is also the largest domestic non-sparkling and sparkling wine producer. Bohemia Sekt sold 11 m bottles of sparkling wine on the Czech market in 2015 and maintained a 67 per cent share of the domestic market. Traditionally, Christmas time and the end of the year is the main season for selling sparkling wines in the Czech Republic, as more than one-third of the annual production of all wineries is sold at this time.Originality/valueThe paper presents a finding about the consistency of the prices of sparkling wines offered in retail chains in the Czech Republic. This confirms the validity of using the model of oligopolistic competition with a dominant company on the sparkling wine market in the Czech Republic. The dominance of Bohemia Sekt in the given market is mainly due to the loyalty of Czech consumers to this brand.

Wine label information is an important aid for consumers in making purchase decisions. However, the influence of label information types in the context of sparkling wines is poorly understood, despite the global growth of this product class. Using an online survey of 576 Ontario sparkling wine consumers, we sought to examine this knowledge gap using two complementary approaches. First, participants were presented with a set of two mock sparkling wine labels, selected at random, from a set of eight conditions. One condition (control) contained all seven of the information types previously identified (endorsements, parentage, attributes, target end use, target end user, manufacture, nonpareil), whereas the other seven omitted one of each of these elements. Respondents then rated their willingness to buy, willingness to pay, and the perception of quality. Lastly, they self-rated the importance placed on 14 different label information statements when purchasing sparkling wine (5-point Likert scale from 1–not at all important to 5–extremely important). Results show that including a description of the wine’s sensory attributes on sparkling wine labels is important to consumers overall, except for those with a high subjective knowledge of sparkling wine, and those who normally spend more than CAD 30 per bottle, as these groups are more willing to buy, willing to pay, and rate their perception of quality higher for labels that do not include attribute information. Grape variety/blend and production region information are rated high in importance. Alcohol content is more important to young consumers and those who prefer Prosecco-style sparkling wines, whereas vintage/year is more important to consumers who prefer Champagne-style sparkling wines. Expert endorsements are rated low in importance, and younger consumers are more willing to buy sparkling wine with the endorsement information removed. We conclude that sparkling wine label information content should be optimised for different market segments and consumer characteristics. This study provides important insights that can guide sparkling wine marketers and retailers in this process.

Naturally fermented sparkling wines have been produced in Europe since the early eighteenth century. The first commercial production in California was in the late 1850s. The growth of the California sparkling wine industry was slow and cyclic. As late as 1960, only 1,984,000 gallons of sparkling wine were produced in California. By 1965, the volume had increased to 10,202,000 gallons. In 1979, California shipped to U.S. markets 19,100,000 gallons; this quantity was about 70 percent of all sparkling wine consumed in the United States that year; 17 percent was imported and 13 percent produced in other states. In 1979, there were thirty wineries in California producing sparkling wine. The annual sales of sparkling wine from these wineries ranges from less than 2000 to over 4,000,000 cases per year. A few of the wineries make only sparkling wine but most produce still wines as well. Definitions In the United States, there

Influence of indigenous Saccharomyces cerevisiae strains on the evolution of chemical compounds and quality attributes during the aging of traditional-method sparkling wines.

PurposeThe article aims to study the demand for sparkling wines in Europe. The main objective is to estimate the classic demand parameters aggregately for the entire European area (European Union and the United Kingdom) and separately for groups of countries characterized by wine markets with similar characteristics.Design/methodology/approachUsing 15-years market data for different wine categories from the Euromonitor Passport database, the estimation of price and income elasticities is performed through a Quadratic Almost Ideal Demand System. In line with the objectives, the model is applied first to the whole European area and then separately to the considered groups of countries (subareas). To identify homogeneous subareas, a cluster analysis was performed on basic characteristics of the wine market.FindingsWhen considering the European market as a whole, sparkling wines should be considered a luxury category with a high own-price elasticity. However, the structure of their demand is rather different in different sub-areas. The observed heterogeneity suggests that differentiated policy and marketing considerations should be made. In addition, it widens the possibilities for producers, who can choose the submarkets that respond best to their needs to export their sparkling wines. This seems particularly important in markets, like the sparkling wine ones, that are experiencing a continuous expansion over the last decades.Originality/valueDespite using a methodology well-established to study wine and alcohol demand, the study fills a considerable gap in the literature. Although the demand for sparkling wine is growing worldwide, so far only a couple of studies have engaged in the analysis of its structure. In Europe, the largest market for sparkling wine, this kind of studies is completely lacking.

In this study, a series of polymeric ionic liquid (PIL) sorbent coatings is evaluated for the extraction of polar volatile organic compounds (VOCs) from Brazilian wines using headspace solid-phase microextraction (HS-SPME), including samples from 'Isabella' and 'BRS Magna' cultivars-the latter was recently introduced by the Brazilian Agricultural Research Corporation - National Grape & Wine Research Center. The structurally tuned SPME coatings were compared to the commercial SPME phases, namely poly(acrylate) (PA) and divinylbenzene/carboxen/poly(dimethylsiloxane) (DVB/CAR/PDMS). The separation, detection and identification of the aroma profiles were obtained using comprehensive two-dimensional gas chromatography mass spectrometry (GC×GC-MS). The best performing PIL-based SPME fiber, namely 1-hexadecyl-3-vinylimidazolium bis[(trifluoromethyl)sulfonyl]imide with 1,12-di(3-vinylimidazolium)dodecane dibis[(trifluoromethyl)sulfonyl]imide incorporated cross-linker supported on an elastic nitinol wire, exhibited superior performance to DVB/CAR/PDMS regarding the average number of extracted peaks and extracted more polar analytes providing additional insight into the aroma profile of 'BRS Magna' wines. Four batches of wine were evaluated, namely 'Isabella' and 'BRS Magna' vintages 2015 and 2016, using highly selective PIL-based SPME coatings and enabled the detection of 350+ peaks. Furthermore, this is the first report evaluating the aroma of 'BRS Magna' wines. A hybrid approach that combined pixel-based Fisher ratio and peak table-based data comparison was used for data handling. This proof-of-concept experiment provided reliable and statistically valid distinction of wines that may guide regulation agencies to create high sample throughput protocols to screen wines exported by Brazilian vintners. Graphical abstract Highly selective extraction of wine aroma using polymeric ionic liquid.

Antioxidant activity of sparkling wines produced by Champenoise and Charmat methods

This article aims to map the Brazilian and Spanish wine supply chain and its governance structures. In order to do so, it starts with bibliographical research, based on the qualitative methodology, using the technique of in-depth interviews in small, medium and large size wineries with Designation of Origin, in Brazil (Vale dos Vinhedos) and Spain (Montilla Moriles). The results show that the Brazilian wineries, in general, hold the upstream supply chain, and after the production process, the final products are distributed in the market by partners. Meanwhile, Spanish wineries buy their inputs from other producers and do not always sell their products directly to the market, commercializing their products also with other producers that will then make the final product that will be marketed. In addition, Brazilian wineries have other product lines or associated companies, manufacturing by-products (juices, hygiene and beauty products, jellies, among others) with the must from the manufacture of wines and sparkling wines, which is not the case with the Spanish wineries, since these have their focus on products such as wine, sparkling wine and vinegar. Regarding governance in the supply chain of both countries, it is a hybrid type, based on contracts and also on the relation of partnership and friendship.

Sparkling wines are high in demand, and they firmly occupy their strong position in wine market. In recent years, there was a reorientation of consumers from the low-price segment of sparkling wines to the mid-price and premium ones, motivating the manufacturer to be searching for new solutions for the unique high-quality wine production. One of the ways of its producing is the use of aboriginal grape varieties. At the same time, there is insufficient information about the distinctive technological characteristics of aboriginal grape varieties, which makes it difficult to release a product of high-quality. As a research result, significant indicators were established (the mass concentrations of titratable acids, proteins, polysaccharides, the content of phenolic substances in the must without contact with the pulp, the content of phenolic substances in the must after extraction of the pulp for 4 hours, the technological stock of phenolic substances) to differentiate grapes in accordance with the origin, and characterize their technological potential. A comparative analysis of aboriginal grape varieties with classical cultivars traditionally used in sparkling wine production was carried out. Deviations in the criterion technological indicators of aboriginal grape varieties were established to be taken into account when selecting grape processing technology for high-quality sparkling wine production.

Due to the increased consumer interest in domestic wine products, winemaking enterprises are paying special attention to the use of aboriginal grape varieties now, in order to give products with distinctive characteristics, enabling to take the rightful place in wine market. However, there is no sufficient information about changes in the phenolic complex of grapes in the process of producing sparkling wines from red aboriginal varieties. The phenolic complex of grapes, base wines and sparkling wines produced from them was assessed, followed by the correlation established between the content of total phenolic, including coloring, substances in base wines and sparkling wines with their initial content and macerating (extracting) ability of these grape components, with corresponding correlation coefficients, which can be used for targeted regulation of accumulating these components.

The global wine trade experienced a decline in volume and value in 2023 due to reduced real incomes, post-pandemic overstocking, and shifting consumer preferences. Non-sparkling red wines were more affected than sparkling wines, white wines and wines in bag-in-box formats, with notable declines in non-sparkling bottled wine imports across major markets. Despite this, an exceptionally low wine harvest in 2023 prevented a global oversupply. Regionally, some countries and appellations face an imbalance where grape supply exceeds demand due to misalignment with current consumption trends. The critical question for the wine sector is whether these declines are due to temporary factors, structural changes, or a combination of both. Excessive inventories accumulated in the post-pandemic period suggest a temporary decline in trade. However, there are growing concerns about changing consumption habits, particularly among younger consumers in Europe and the US. The relative influence of these factors remains uncertain. Premium wines still enjoy demand among traditional aficionados, but there is a clear shift in consumer preferences towards more refreshing products, including white wines, sparkling wines, and low-alcohol wines. To address these challenges, the wine industry must innovate and adapt its regulatory framework to support consumer-oriented innovation and diversified portfolios. The global wine industry is at a pivotal transition point, requiring a strategic response to evolving consumer preferences to maintain its market position.