Abstract
This study identified what factors users of boxing clubs consider important in choosing boxing clubs, and this study aims to provide basic data for the development of content and quantitative and qualitative environments of boxing clubs by identifying clusters and segmenting customers. The following conclusions were drawn from data analysis using the methods and procedures presented in this study. A factorial analysis of boxing club selection attributes revealed that five factors were extracted and their validity and reliability were adequate. Five clusters were derived from the cluster analysis through factorial analysis. Cross-analysis and chi-squared test tests were conducted. The demographic characteristics showed significant differences in gender, residence and age, excluding marital status. There were significant differences in the number of participants and the kind of programs. This study has shown that demographic or participatory attribute variables in boxing clubs are important variables that affect market segmentation. The management will need to set up target customers and approach them with a longer-term strategy to secure and maintain customer.
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