Abstract
With the rapid development of economics, customers tend to favour clothes that are fashionable, light and comfortable, so the competition in the clothing industry is fierce. In order to gain steady growth and an advantageous position, companies have to transform to adapt to the changing environment. This paper concentrates on Bosideng, which is in the leading position in the clothing industry and has transformed successfully, so it can be a great example. This article uses case study: firstly, the article introduces the background of its transformation, using Porters five forces model and SWOT analysis to explain why Bosideng needs to transfer. Then, citing the 4P model to analyze how Bosideng could transform successfully. At last, through financial analysis, Bosideng has achieved better financial performance after the transformation, which means that the transformation is effective. From the case study, it is clear that when diversification could not sustain the companys development, going back to the main business might be a wise choice. This articles analysis might provide some experience for other companies.
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