Abstract
The main content of the research is about the seat blocking policy of Delta airline and its influences. The idea of the research comes up as airline industry is one of the most influenced industry by covid-19 pandemic and Delta’s action in this severe situation is worth to analyze. SWOT analysis will be conducted in this research, force field analysis, final account analysis and ratio analysis to study the decision of empty the middle seat. From the research, the author wants to have the conclusion about how the policy is going to affect the delta airline, and whether the policy should be kept or not. The conclusion is that Delta airline should keep on the blocking seat policy because almost the passengers has good impressions on the company.
Highlights
Delta Air Lines is one of the biggest airline companies in America with its daily flight over 5,400 and it serves for 325 destinations all over the world
As can be seen above based on the analysis, the policy blocking the middle seats could be regarded as corporate social responsibilities, especially in this hard time
It is same for others companies, because they have to think of the good approaches to solve the problems in this hard time
Summary
Delta Air Lines is one of the biggest airline companies in America with its daily flight over 5,400 and it serves for 325 destinations all over the world. It is the second world largest airlines, which takes place in the top fortune 500 list. As one of the biggest airline company, Delta Air Lines have gained reputation from a series of disinfection methods, including cleaning crews, sanitizing wipe, and opening middle line. Delta Air Lines planned to keep blocking the middle line of seat in order to keep the social distance. The financial situation of Delta is not preferable, and whether could the blocking middle line policy is able carry to exestuation becomes a problem
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