Abstract
This study analyzed performance of SME bakeries in Magelang, Indonesia by testing entrepreneurial orientation and total quality management. The population in this study was 86 SMEs. The study used purposive sampling technique with the following criteria: (1) SMEs that had implemented TQM. (2) SMEs that are 3 years old or more. Based on these criteria, there are 66 SMEs that are sampled in this study. The data analysis technique used in this study is the Partial Least Square. The results of this study indicate that entrepreneurial orientation has a positive effect on Firm performance, TQM has a positive effect on Firm performance, entrepreneurial orientation has a positive effect on TQM, and TQM positively mediates the effect of entrepreneurial orientation on firm performance.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
