Analysis of approaches to enterprise competitive development strategy formation

Abstract

The main approaches to general strategy formation and separate functional strategies formation are investigated; the main stages and components of various strategy types are analyzed in this paper. In addition to the analysis of existing approaches and algorithms for different strategy types formation the objective of this investigation is to systematize approaches to strategy formation and improve existing algorithms for strategy formation using methods of analysis, synthesis – for the processing of information concerning existing materials; abstraction, generalization, description – for the formation of conclusions and proposals for the investigating object improvement; the method of graphic representation – for the visualization of obtained results. The scientific surveys and reports of researchers from different countries of the world in the field of strategic management and strategic marketing are analyzed in this investigation. According to the results of the investigation, it is found that, firstly, the approaches to the strategy and its functional type’s formation, in general, do not have significant differences. Secondly, in most cases the main stages of various strategy type’s formation differ only in the degree of details used in general technology of strategy formation. This is worth noting because details make it possible to take into account the features that distinguish different types, such as functional strategies. Considering this the schematic classification of existing approaches to the enterprise competitive development strategy formation is proposed. The technology of enterprise competitive development strategy formation is also developed and presented in the form of the scheme. Taking into account the relevance of this issue for business owners, CEO, directors and managers in their efforts to make perfect decisions and develop effective strategies for solving different types of tasks, the proposed detailing of the components of the proposed technology is intended to increase the efficiency of this strategy type. In addition, individual steps, such as evaluating the effectiveness of competitive development strategy can be valuable in terms of their further investigation.